Why Networking Matters More Than Your CV: 2-Min Read
Why Networking Matters More Than Your CV
Have you ever sent out dozens of job applications only to be met with radio silence? It’s frustrating, disheartening and, unfortunately, all too common. But here’s the thing – your CV, no matter how polished, might not be enough on its own. In today’s Basel job market, networking is the game-changer you can’t afford to ignore.
The Power of Networking: The 9x Factor
Let’s start with a fact that might surprise you: you’re 9 times more likely to get a new job through your network than through a cold application. That’s a huge difference! While a CV is important for showcasing your skills and experience, your connections often get you through the door.
Think Back to Your Previous Roles
Take a moment and think back to your last few roles. How many of them did you secure through a cold application? Now, how many came about because someone you knew recommended you or because you connected with the right person at the right time? For most of us, networking has played a significant role in landing those key opportunities.
On a personal level, all my employment opportunities, apart from my first graduate position (and the supermarket job at 16 – a hand-written application!), came from people who already knew me.
This isn’t just a coincidence. Networking works because it builds relationships based on trust. When someone in your network vouches for you, it’s a powerful endorsement that no bullet point on your CV can match. Employers are more likely to consider a candidate with a personal recommendation.
Why Networking Works
So, why is networking so effective? It comes down to human nature. People like to hire those they know, or at least those recommended by someone they trust, either indirectly or directly. It’s a way to reduce risk – hiring is always a bit of a gamble, but if a candidate comes through a trusted source, that gamble feels much safer. Hiring managers in tough environments can always play the Get Out Of Jail card, “Well, X told me they were great,” etc.
Networking also gives you access to the Basel Hidden Job Market. Many positions are filled before being advertised simply because someone knew someone perfect for the job. If you’re not networking, you miss out on these opportunities entirely.
Don’t Let Your CV Do All the Work
While relying solely on your CV is tempting, especially if you’ve spent hours perfecting it, remember it’s just one piece of the puzzle. Your CV might get you noticed, but your network is what gets you hired. This is especially true in competitive job markets like Basel’s, where standing out is more challenging than ever.
How to Build Your Network
Building a solid professional network takes time but is worth the investment. Start by attending industry events, joining professional groups on LinkedIn and reaching out to people in your field. Don’t be afraid to make the first move – most people are happy to connect and share advice.
Here’s an example: Six months ago, I wanted to explore the Digital Transformation market for my other business, Hire Collider. To do that, I used LinkedIn to connect with as many C-level leaders in the space as possible. The result? Out of 500 invitations to connect, 50% accepted without knowing me or having spoken to me or anyone in common. Many more connected later when they asked me for clarification. That’s over 250 new C-Level connections and I wasn’t even operating in the field!
If you’re unsure where to start, or if the idea of networking feels daunting, don’t worry – you’re not alone. That’s why we cover networking as one of the four key topics in our Modern Job Search: Strategies for Success Bootcamp. This one-day intensive workshop is designed to give you the tools and strategies you need to navigate today’s job market effectively.
In the Bootcamp, we’ll dive deep into how to build and leverage your network, how to make meaningful connections, and how to tap into the Basel Hidden Job Market. You’ll leave with a clear, actionable plan to expand your network and boost your job search success (9 times, remember!?).
The Bottom Line
Your CV is important, but it’s not the be-all and end-all of your job search.
Try not to use it as a crutch when your job search isn’t going to plan.
Try to deprogram yourself from the endless cycle of CV, Cover Letter, Application Form, Upload, Radio Silence.
Networking will set you apart, open doors, and, ultimately, land you the job. So next time you’re stuck, remember it’s not just about what you know, but who you know.
If you’re ready to take your job search to the next level, join us at the Modern Job Search: Strategies for Success Bootcamp. Let’s unlock the power of your existing and future network together and get you to your dream job, faster.
If you’re struggling to make headway in Basel, don’t go it alone.
The Basel Job Coach is here to help you find your dream job faster with tailored strategies that work.
Whether it’s making your CV irresistible to local employers, honing your interview skills or building a powerful local network, we have the expertise to guide you every step.
More insights into job search in Basel are available here