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This page isn't linked anywhere. The only way to find it is for someone who knows my work to decide you were worth the introduction.
How I Think
Hiring isn't logical.
I built The Basel Job Coach to support capable people who want to control their next move and secure it faster.
Hiring managers decide emotionally, justify defensibly and remember thematically. The person who gets the offer is rarely the one who matched the most requirements — it’s the one who made the decision-maker feel something, and told them a story they could repeat and defend.
Two lenses
Commercial and human, held at once — what the business needs and how leaders decide.
Built from inside
Fifteen years in search, hiring for 200+ firms. I’ve sat on the side of the table that decides.
The ceiling
Better AI
Read between the lines.
Job descriptions are written in code. Whoever wrote it had to define the problem and the solution at the same time — a role that doesn’t fully exist for a person they haven’t met. The bullet points are the surface. What the company actually wants sits underneath.
The Job Description Decoder reads what’s underneath — and shows you how to position yourself. Try it on the next role that catches your eye. If it shifts how you read that posting even slightly, you’ll know exactly how I’d work with you on the rest.
Good people know good people
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The Next Step
If it resonates, let's talk.
Not everyone is instinctively open to the idea of talking to someone new about their career. Fair. Book a short call and you’ll leave with something useful whether or not we work together.
Most people check the cost before speaking. That’s fine — it’s all on the Work With Me page, set out plainly. Investing in yourself is easier when someone already believes you’re worth it.